A professor of mine back in college educated us on how book covers are made in the traditional book publishing industry. It kind of terrified me.
Because the author has very little say in the design and ultimate copy of the cover. Don’t get me wrong, she can have some input, but an author has to be selective with what she chooses to take issue with because the publisher will consider her input, but will, in the end, go with what will probably work best for marketing.
It’s a business, I get it, but my professor brought in his own book to illustrate his point.
The book was lime green with an alien on the cover.
He hated the lime green. However, when that book got placed on the shelf in a bookstore, mixed in with hundreds of other books, it popped. It stood out amongst the masses, as it were.
You may have seen my recent, probably overly excited social posts, about a couple bookstores carrying The Adventure. (Check out Aunties Bookstore and 2ndLook Books!) I am beyond ecstatic about this next step in the book publishing adventure.
But I definitely see now why lime green is more eye catching than dark blue.
With a last name like Zeiger, the book ended up on the bottom shelf. Plus, with it’s dark coloring, it’s harder to see in the first place. (I still love the cover! but marketing might dictate I love brighter colors a little more.)
So, Note to Self for the Future, go with a brighter color or something that will pop against a dark background.
My learning curve continues. =) What catches your eye in a bookstore? I’d love to hear your thoughts.